Using Video To Market Your Business

Consumers are bombarded with marketing messages. The noise and clutter has forced most of us to tune out. The result is that we don’t hear your important message. Rather than pushing messages out to consumers and offending them, we put our messages in places where consumers will find them when they have an immediate need. This hands-on workshop shows you how to put a modern twist on a tried-and-true formula for writing your 30-second commercial that has worked since the earliest yellow page ads.

 

Why Do I Need A Professional Headshot?

Your online profile picture is often the first time your potential clients see you and form an opinion about you. Different styles of professional head shots say different things about you and the company you represent. In this presentation, Tom shares insider secrets that will help you make an appropriate first impression, one that speaks in the voice you want your potential future clients to hear.

What We’ll Cover:

• The real purpose of a professional head shot
• The 5 main styles of head shots
• Why you should choose one head shot style over another
• Helping viewers connect with you
• How to look younger and skinnier

 

Don't Make Me Look Posed

There’s nothing worse in a professional head shot than an unnatural body posture and a fake smile. This fun demonstration takes you through the steps I follow to ensure my clients convey a natural, warm, relaxed and confident head shot.

What We’ll Cover:

• Posing Basics
• C-curves and S-curves and when to use each
• Lighting Matters

 

Take Better Pictures

Bring your camera, even if it’s just your cell phone, for this fun hands-on workshop. Tom will focus on the absolute basics of lighting and composition. He will show you inexpensive DIY techniques to get results like a pro.

What We’ll Cover:

• Composition Basics (Rule of Thirds, Balance)
• Lighting Basics (Avoiding Red-Eye, Soft versus Hard Light, Color Temperature)

 

Painting With Light

This hands-on workshop picks up where “Take Better Pictures” leaves off. We go deeper into manipulating light.

What We’ll Cover:

• The standard 3-light setup
• Reflective vs Refractive light
• Lighting ratios

 

I Hate Being Posed

This hands-on workshop picks up where “Take Better Pictures” leaves off. We go deeper into manipulating light.

What We’ll Cover:

• Posing Basics
• C-curves and S-curves and when to use each
• Lighting Matters

 

PhotoShop Demystified

Whether you use an older copy of Elements or the newest version of Creative Cloud, Tom will take you through the common basic concepts needed to master any photo editing tool.

What We’ll Cover:

• Layers: The Single Most Important Concept
• Opacity: Looking Through The Layers
• Destructive vs. Non-Destructive Editing Techniques
• Adding Layer Effects
• A Few Tools (Text, Transform, Select)

NOTE: No need to bring a laptop or Photoshop to this introductory discussion, but following along with your own equipment would be a bonus.

 

Introduction to Fine Art Photography (intermediate photoshop)

In this hands-on workshop, Tom will show you how to apply the concepts covered in “Take Better Pictures” along with “Photoshop Demystified” to begin exploring your artistic vision. Be prepared for a few advanced photoshop techniques.

What We’ll Cover:

• Start With A Few Good Pictures (applying what you learned about composition and lighting)
• Create A Fine Art Piece (by applying what you learned about layers, opacity, effects, and begin exploring blending modes and adjustment layers)

NOTE: Providing your own camera (even if it’s just your cell phone), a laptop, and Photoshop (any version) are all required to follow along in this hands-on workshop

 

Turn Trash Into Treasure

In this fun hands-on workshop, Tom will show you how to use your camera and Photoshop to look at the world in an entirely new way. Be prepared for a few advanced photoshop techniques.

What We’ll Cover:

• Start With A Few Pictures
• The Photoshop Magic Begins (Blending Modes, Opacity, Adjustment Layers, Layer Masks)

NOTE: Providing your own camera (even if it’s just your cell phone), a laptop, and Photoshop (any version) are all required to follow along in this hands-on workshop